Plan the rest of your packaging

A carton around the product. A box that brings a set together. A package for the journey to your customer. Start planning the next piece of your brand’s packaging.

Explore folding cartons, rigid boxes and other packaging formats around what your product needs. Bring the dimensions, quantity, presentation goals and timing to your project brief.

Begin with the product and the selling situation

Record what the pack will contain and where it will be handled. A retail display, an online shipment and a gift presentation can demand different structures and artwork priorities.

Describe the opening and packing process

Think through how the product goes in, how it is secured and how the customer gets it out. Include who will assemble or fill the package and whether it needs an insert.

Separate must-haves from preferences

A finished product dimension or transit requirement can control the structure. A texture or embellishment is a design preference until the proposed construction and supplier options support it.

Bring those requirements to a project brief

Share quantity, timing and artwork readiness along with the structural requirements. Discuss your packaging project with the settled requirements and open questions.